Shinjuku

Final-year pop-up shop for JR East's Suica Penguin character at NEWoMan SHINJUKU, selling limited acrylic stands and other new merchandise.

Pop-up shop selling new character goods released to celebrate the launch of the book "Neko to Shimobe" (The Cat and the Servant).

Pop-up store tied to Mrs. GREEN APPLE's Ringo Jam Tour “SHADOWS”, offering tour-related merchandise in the 7F event space.

Limited-time pop-up shop for the character brand MUZIK TIGER at NEWoMan Shinjuku, featuring first-time collaboration products and store-exclusive items.

Doraemon collaboration collection by golf brand Jack Bunny, themed 'Starry Night Drift', featuring caps, sweatshirts, skirts, cart bags and socks, at the Jac…

Founding anniversary fair for jewelry brands Monloire and Bel Plage, with special product lineups.

Limited-time pop-up store by the fashion brand BELEAR MIMI, its second at Lumine EST Shinjuku, presenting an autumn/winter world of tweed and fur pieces with…

Pop-up shop for the boys' love manga Pink Heart Jam, selling themed merchandise in the 8F event space.

Limited-time shop by BELEAR MIMI at the B1 event space.

The brand Carmelo holds its first pop-up store at Isetan Shinjuku, open for a limited five days from October 28.

Limited-time beauty pop-up by IPSA at L2 2F SPOT J.

A prefectural food fair at the B1F fresh food floor, featuring Kagawa brand ingredients such as olive-fed hamachi, olive salmon, Sanuki octopus, Sanuki Gold…

Two-day sneaker and street-culture festival by atmos, with limited-edition sneakers, exhibitor booths, live music, sports and entertainment across the plaza.

Regional final of the National University Biblio Battle 2026 (Kanto B block), a book-recommendation battle among university students, held in the 3rd floor A…

Limited-time scone shop by スコーン専門店コダマ at L2 1F SPOT Y. Scone lovers…

Purchase bonus campaign: a Kinokuniya-limited bonus and a release commemorative illustration-printed receipt are given with purchase of volume 4 of "Doku wo…

A panel exhibition to commemorate the release of Hinatazaka46 member Mikuni Shimogawa's 2nd photo book, with a chance to win an autographed panel.

Exhibition of hyper-realistic miniature photography featuring works by 67 creators, held in the 7F event space.

Limited-time pop-up shop for BAGEL & BAGEL Everyday!, a sister brand of BAGEL & BAGEL offering bagels as an easy everyday food.

Exhibition of artwork and goods themed on small and exotic animals such as sugar gliders, owls, meerkats, hedgehogs, hamsters and chinchillas, held in the 7F…

Pop-up store of KenEle Stand, a capsule toy (gachapon) specialty shop chain run by Ken Elephant with 15 locations nationwide, mainly found in and around trai…

Limited-time shop by Kenere Lagoon at the 2F connEst space.

Purchase campaign at the 10F Gift Salon: customers who show the Takashimaya app coupon and buy 22,000 yen or more (tax included) of "Ippin Ichie" or "Baby Sm…

Large-scale regional fair bringing together food, sweets and specialty products from across Hokkaido, held in the department store event hall.

Limited-time sweets counter at the B1F Sweets Palette selling 'O-hana no bōro' flower-shaped cookies (cosmos with strawberry an) hand-crafted by artisans usi…

A limited-time autumn food fair on the B1F Oshi 100 floor, featuring specialty vendors from across Japan: Niigata rice onigiri with Sake tasting from Yunotan…

A limited-time sweets pop-up at the B1F Sweets Palette by Omiya Yogashiten, a Western-style confectionery founded in 1884 in Kanda, Tokyo.

A limited-time gourmet food market on the B1F event hall, featuring specialty vendors such as Oosakaya premium raw shiitake mushrooms, Tokyo Lasagna by Chiru…

Limited-time pop-up by CoCo Amendoro, Japan's first sweets shop spe…

Limited-time sale of Western-style imagawayaki (filled cakes) by Sweets Yoshimura at the B2F food floor event corner, including a special Halloween flavor wi…

Pop-up shop by anice, a Senkawa-based bakery known for naturally leavened scones and bagels, at the SHINJUKU DELISH PARK POP UP ONE space.

Limited-time sale of specialty coffee beans by MUI, a specialty coffee roaster from Moto-Sumiyoshi, at the B2F food floor event corner.

Regional products exhibition featuring goods and foods from Japan's Tohoku region.

Purchase bonus campaign: a Kinokuniya-limited illustration card is given with purchase of volumes 1 and 2 of the collector's edition of "Kanata kara" at 57 K…

Autumn fair featuring buyer-selected fashion and lifestyle items.

Exhibition event themed on java sparrows (buncho), likely featuring photo spots, goods and related displays.

Long-running pop-up at Keio Department Store Shinjuku packed with Java sparrow (buncho) character goods, spanning the October 24 'Buncho Day'.

Department store anniversary celebration event with special promotions and activities across the store.

Gourmet food festival held as part of the department store's anniversary celebration, featuring special food offerings.

Anniversary sale. Shoppers.

Regional food fair showcasing Yamagata Prefecture specialties, centered on seasonal La France pears.

Limited-time pop-up shop by publisher Takarajimasha featuring Recovery Pro Lab products.

Exhibition of works by artist GAKU SANO (Lv.34), presented in the department store's gallery space.

Limited-time pop-up shop for the brand Arc Therapie.

Pop-up shop or exhibition by Noma Kobo, a craft workshop.

Limited-time pop-up shop for the brand Shibira.

Special sales event featuring Italian-made bags.

Outlet sale for the brand Aurora. Bargain hunters.

Limited-time pop-up store for Kansai-based apparel brand Pois, selling its winter collection of coats and knitwear for adult women.

Limited-time pop-up shop by brand pois at L1 2F Gallery 1.

Purchase bonus campaign: a Kinokuniya-limited double-sided color illustration card is given with purchase of volume 1 of "Mangetsu Coffee Shop no Hoshiyomi"…

Limited-time pop-up shop by brand Olu. at L2 2F Gallery 2 and EVENT SPACE 1.

Purchase bonus campaign: an original sticker is given as a Kinokuniya group-limited bonus with purchase of "Mahou no Niko Niko Oyatsu" (KADOKAWA) at 68 Kinok…

Purchase bonus campaign: a Kinokuniya-limited paper is given with purchase of "Welcome to Demon School!

Purchase bonus campaign: a Kinokuniya-limited paper is given with purchase of volume 25 of "The Ancient Magus' Bride" (regular and special editions) at 58 Ki…

Purchase bonus campaign: a Kinokuniya group-limited bonus is given with purchase of "Star Wars: The Mandalorian Graphic Novel Season 2" (Haseisha) at 71 Kino…

Limited-time shop by CPCM at the 3F south elevator area.

Release commemoration campaign: an illustration-printed receipt is given with purchase of "Kizumono no Hanayome" vol.

Purchase bonus campaign: a Kinokuniya-limited paper is given with purchase of volume 1 of "The Strongest Magic Teacher Emilia Crane Smiles" at 47 Kinokuniya…

Haikyu!! pop-up shop by Production I.G themed around the series' school festival, selling exclusive merchandise.

Pop-up shop celebrating the 5th anniversary of the original novel series Silent Witch, held on the 2F event space.

Pop-up store for the Barbapapa character brand, selling character goods in a limited-time shop at the B1 concourse near Shinjuku Station's Central East Exit.

Pop-up shop celebrating the 4th anniversary of the game Memento Mori, selling anniversary merchandise.

Limited-time pop-up shop for the French picture-book character Barbapapa, featuring a collaboration design with retro brand NOSTALGICA and a wide range of Ba…

Collaboration pop-up shop between earphone brand AVIOT and virtual YouTuber Kagura Nana, held in the 8F event space.

Pop-up shop by horse-racing media netkeiba and UMAbred, held in the 8F event space.

Exhibition where visitors can try on wigs from Ladies Art Nature.

Limited-time shop by WILLFULLY at the B1 EDITAL space.

Pop-up shop themed on Kaiju Booska, the classic Tsuburaya character, with a nostalgic shopping-street setting.

Traveling pop-up by Nihon Hyakkaten, a specialty store carrying local products from across Japan.

A 20th-anniversary campaign by Lumine EST Shinjuku in tie-up with rock band Quruli (celebrating their 30th anniversary), featuring a special music video for…

Seasonal food campaign across Lumine Shinjuku and NEWoMan Shinjuku restaurants, cafes and food shops, featuring autumn ingredients like sweet potato, chestnu…

Autumn food campaign across EATo LUMINE Shinjuku and LUMINE Shinjuku restaurants, cafes and food shops, featuring seasonal menus with sweet potato, chestnut,…

Mall-wide 20th anniversary campaign with limited-edition items at ~90 shops, special decorations, a limited-run art market, a shrine-themed fortune spot, pho…

Anniversary campaign marking Lumine EST Shinjuku's 20th anniversary, with limited-edition novelties at shops and special in-store events timed to the 'Tokime…

Limited-time pop-up shop by accessory brand PLAYFUL JEWELIES at L1 2F SPOT I.

Limited-time pop-up shop by brand HUI at L2 2F SPOT L.

A limited-time accessories pop-up shop for HUI (French for 'today'), offering jewelry designed to be worn with relaxed styling and to boost the wearer's conf…

Limited-time pop-up shop of PLAYFUL JEWELIERS, a select shop of colorful, playful jewelry, introducing items from four creators (R B WOLVES, masae, a8., mi2).

Limited-time pop-up shop for British fashion brand DAKS.

Limited-time shop selling Yokohama Vanilla sweets and treats at the B1 JR East Exit concourse.

Interactive pop-up shop for the Kobito Dukan (Dwarf Collection) character IP, run by Village Vanguard, selling popular goods, books and limited-edition items…

Release commemoration campaign: a message-printed receipt is given with purchase of "WOLF HOWL HARMONY OFFICIAL ARTIST BOOK WOLF CORE" at 71 Kinokuniya stores.

Purchase bonus campaign: a Kinokuniya-limited illustration card is given with purchase of "Tanuki to Kitsune Yurutto 2" at 56 Kinokuniya stores.

A 5x points campaign on four picture books from Hikarinokuni's "Vegetable Life Picture Books" series.

Fair on the 6th floor natural science section announcing the results of the 'Oshi Tokoton Sosenkyo' (favorite science topic general election) vote.

Official Pretty Cure character goods store pop-up on the 6F Calendarium floor, running the Pretty Store branch shop with series merchandise.

Seasonal cosmetics fair on the B1F beauty floor, featuring winter limited coffrets and holiday-exclusive items from multiple brands.

Pop-up shop by LIBERTE, a leather goods brand whose name means 'freedom' in French, featuring leather wallets with a washi-inspired texture, on the 2F women'…

Seasonal Autumn & Winter campaign across Lumine Shinjuku featuring a LOOK BOOK by model Mizuki Hanayama, shop-limited pop-ups and special items, and the 'CIT…

Purchase bonus campaign for volume 48 of "Yona of the Dawn", offering a Kinokuniya-limited illustration card and a two-layer sticker.

Purchase campaign for iri's photo essay "Aiso", including an original bookmark with a Kinokuniya group limited design.

Purchase campaign for Hinatazaka46 member Mikuni Shimogawa's 2nd photo book, including a Kinokuniya group limited bonus.

Purchase bonus campaign for volume 3 of "Please Let Me Get Used to Love for Now", offering a Kinokuniya-limited illustration card.

Pop-up sale of cookie tins designed after classic picture books, curated by Cake.jp.

Pop-up selling cookie tins designed with classic picture-book artwork, by Cake.jp, at NEWoMan SHINJUKU.

Promotion for the Ueno Zoo panda photo book released on October 20 by Felissimo Publishing, held at the Shinjuku Main Store.

Purchase bonus campaign for volumes 7 and 8 of "Tears for the Withered Flower", offering a Kinokuniya-limited instant photo-style card.

Purchase bonus campaign for volume 1 of "The Side Consort's Work Is Over.", offering a bonus and a release commemorative illustration print receipt.

Seasonal outdoor BBQ garden on the department store rooftop, where visitors can enjoy grilled food.

Purchase bonus of two limited postcards with the purchase of "Nanbanjin" at Kinokuniya Bookstore.

Panel exhibition at the Shinjuku Main Store celebrating the release of the Gakken illustrated encyclopedia 'Kamen Rider: Kaizou Ningen', with a bonus bookmar…

Screenshot of the event page

Mall-wide 60th anniversary celebration campaign at Odakyu Ace underground shopping mall, featuring anniversary events and promotions across participating shops.

Release commemoration campaign: a message-printed receipt is given with purchase of Shogo Yamamoto's "YAMACHIHO HENGE Special edition Daydreamin'" at 71 Kino…

Purchase bonus campaign: a limited cover and a special short story written by Hakuzo Eita are given as a Kinokuniya group-limited bonus at 68 Kinokuniya stores.

Release commemoration campaign: a message-printed receipt is given with purchase of Yu Takekawa's "Sanada no Gusokushi" (PHP Bungei Bunko) at 71 Kinokuniya s…

A joint fair of six practical book publishers with triple points on eligible books, themed on new autumn habits for lifestyle and health.

New arrival of BAKE CHEESE TART at the Sweets Palette space from October 15, 2026.

A voting campaign where readers vote for their favorite books from Kodansha's Aoi Tori Bunko children's book series.

Exhibition of the work 'Wareware wa Uchuujin' returning by popular demand, featuring a postcard corner where visitors can choose their favorite scene from al…

Exhibition in the 2nd floor BOOK SALON where students of the N High School Group create music inspired by books, with their works displayed in the bookstore.

Digital-ticket lottery for the chance to purchase Elegance La Poudre Auto Nuance Liquides (I) at the Albion/Elegance counter on the B1F cosmetics floor.

Weekly rotating events on the 3rd floor of the Shinjuku store throughout November.

Mall-wide 60th anniversary coupon campaign at the Odakyu Ace underground shopping mall.

Art exhibition tracing the production of Kyohei Kadowaki's anime film 'We Are Aliens', revived by popular demand.

Themed cafe for the 25th anniversary of FINAL FANTASY X, serving food and drinks inspired by the game's characters and world, at the Officially Licensed SQUA…

Pop-up store by Taneya, a traditional Japanese confectionery brand from Shiga Prefecture.

Advance reservation period for Christmas cakes and deli items from shops inside Lumine Shinjuku and EAToLumine Shinjuku, ordered via the iLumine online store…

Release commemoration campaign: an illustration-printed receipt is given with purchase of "Yumyou no Kishi: The Twelve Kingdoms" at 71 Kinokuniya stores.

Limited sale of the art book "The Little Mermaid" created by Yayoi Kusama in collaboration with the Louisiana Museum of Modern Art, held in the art section o…

Release commemoration campaign: a signature-printed receipt is given with purchase of Shogo Imamura's "Imada Honnouji ni Ari" at 71 Kinokuniya stores.

Special feature page for Odakyu Ace's 60th anniversary campaign, covering anniversary promotions and events across the underground mall.

Fair selling Felissimo 'Panda Club' panda-themed goods, held on the 5th floor until the end of November and moving to the 6th floor in December.

Information on the use period of shopping street happy gift certificates.

Exhibition on the 6th floor natural science section displaying minerals and fossils in matchbox-sized cases.

Limited-time pop-up shop by brand MATIN et ETOILE at L2 2F EVENT SPACE 2.

Long-term pop-up store for the fragrance and cosmetics brand MATIN et ÉTOILE, offering eau de parfum, hand balm, hair oil and holiday gift suggestions, with…

Information roundup of the pop-up shops running at Lumine Shinjuku during November.

Limited-time pop-up shop of SIXPAD. Fitness and health enthusiasts.

Screenshot of the event page

Year-long 20th anniversary project for Lumine EST Shinjuku, running from April 1, 2026 to March 31, 2027, with anniversary-themed campaigns and events across…

Image: PR TIMES

Photomatic photo booth installation at the 7F restaurant floor common area, running long-term.

A campaign giving an original bonus with each of 5 consecutive issues of "Kateigaho" magazine, commemorating Kinokuniya's 100th anniversary and Kateigaho's 7…

Official anime store for The Prince of Tennis II, a long-running store on the 1F event space.

Purchase bonus campaign: a Kinokuniya-limited paper is given with purchase of volume 25 of "The Ancient Magus' Bride" (regular and special editions) at 58 Ki…

Purchase bonus campaign: a Kinokuniya group-limited bonus is given with purchase of "Star Wars: The Mandalorian Graphic Novel Season 2" (Haseisha) at 71 Kino…

Limited-time shop by CPCM at the 3F south elevator area.

Fish-themed event featuring a fish popularity vote and live tuna cutting demonstration.

Release event for Sakura's first photo book published by Takahashi Shoten, held at the Shinjuku Main Store.

Release commemoration event for idol group Karen na Ivory's major 2nd album, held on the rooftop event space.

Release commemoration campaign: an illustration-printed receipt is given with purchase of "Kizumono no Hanayome" vol.

Purchase bonus campaign: a Kinokuniya-limited paper is given with purchase of volume 1 of "The Strongest Magic Teacher Emilia Crane Smiles" at 47 Kinokuniya…

Haikyu!! pop-up shop by Production I.G themed around the series' school festival, selling exclusive merchandise.

Pop-up shop celebrating the 5th anniversary of the original novel series Silent Witch, held on the 2F event space.

Pop-up store for the Barbapapa character brand, selling character goods in a limited-time shop at the B1 concourse near Shinjuku Station's Central East Exit.

Pop-up shop celebrating the 4th anniversary of the game Memento Mori, selling anniversary merchandise.

Limited-time pop-up shop for the French picture-book character Barbapapa, featuring a collaboration design with retro brand NOSTALGICA and a wide range of Ba…

Collaboration pop-up shop between earphone brand AVIOT and virtual YouTuber Kagura Nana, held in the 8F event space.

Pop-up shop by horse-racing media netkeiba and UMAbred, held in the 8F event space.

Renovation fair by Sumitomo Realty's 'Shinchiku Sakkuri-san', showcasing full-home renovation solutions for houses and condominiums with consultation booths.

Public recording of the podcast "Taiwa Logical Space" associated with the magazine "Homon Kango to Kaigo" (Visiting Nursing and Care), featuring a talk event…

Special dialogue event between Prof. Kanko Akagi and Prof.

Exhibition where visitors can try on wigs from Ladies Art Nature.

Limited-time shop by WILLFULLY at the B1 EDITAL space.

Limited-time shop by Fickle Bebe at the B1 event space.

A limited-time sale of women's clothing in a wide range of sizes (SS to LL) at special bargain prices, held in the 11F event hall.

Pop-up shop themed on Kaiju Booska, the classic Tsuburaya character, with a nostalgic shopping-street setting.

Traveling pop-up by Nihon Hyakkaten, a specialty store carrying local products from across Japan.

Limited-time tea shop for George Steuart Tea, Sri Lanka's oldest black tea brand (founded 1835), selling its teas at Takashimaya's B1F Sweets Palette confect…

Autumn thanksgiving festival event by Kokura Sanso, featuring seasonal food items.

A limited-time food fair on the B1F event hall featuring specialty producers from Kyushu, including mentaiko, sesame oil, tea, and regional bento boxes.

Fashion bazaar featuring women's clothing and miscellaneous goods.

Twice-yearly thanksgiving sale by the Kyoto senbei shop Ogura Sanso on B1F of Takashimaya Times Square, featuring a limited gift box of 27 rice crackers in 9…

Event related to HASHIBIRO, likely a stamp or stationery themed gathering.

Stamp collection event featuring hanko (personal seals) and related goods.

A 20th-anniversary campaign by Lumine EST Shinjuku in tie-up with rock band Quruli (celebrating their 30th anniversary), featuring a special music video for…

Seasonal food campaign across Lumine Shinjuku and NEWoMan Shinjuku restaurants, cafes and food shops, featuring autumn ingredients like sweet potato, chestnu…

Autumn food campaign across EATo LUMINE Shinjuku and LUMINE Shinjuku restaurants, cafes and food shops, featuring seasonal menus with sweet potato, chestnut,…

Mall-wide 20th anniversary campaign with limited-edition items at ~90 shops, special decorations, a limited-run art market, a shrine-themed fortune spot, pho…

Anniversary campaign marking Lumine EST Shinjuku's 20th anniversary, with limited-edition novelties at shops and special in-store events timed to the 'Tokime…

Limited-time pop-up shop by accessory brand PLAYFUL JEWELIES at L1 2F SPOT I.

Limited-time pop-up shop by brand HUI at L2 2F SPOT L.

A limited-time accessories pop-up shop for HUI (French for 'today'), offering jewelry designed to be worn with relaxed styling and to boost the wearer's conf…

Limited-time pop-up shop of PLAYFUL JEWELIERS, a select shop of colorful, playful jewelry, introducing items from four creators (R B WOLVES, masae, a8., mi2).

Limited-time pop-up shop for British fashion brand DAKS.

Limited-time shop selling Yokohama Vanilla sweets and treats at the B1 JR East Exit concourse.

Interactive pop-up shop for the Kobito Dukan (Dwarf Collection) character IP, run by Village Vanguard, selling popular goods, books and limited-edition items…

Hands-on makeup experience event featuring Shiseido's Holiday Special Edition collection.

Pop-up shop for the brand SAINT JOIE. Brand fans.

Pop-up shop featuring accessories and bags from Velvetlie Paris.

Pop-up shop for the brand REN. Brand fans.

Watercolor painting exhibition by artist Takahiro Kondo featuring works inspired by Paris.

Limited-time pop-up shop by nail brand EVERNAIL at L2 2F SPOT J.

First-ever pop-up shop for EVER NAIL, a brand of reusable gel nail tips handmade by experienced nail artists.

Limited-time pop-up shop by brand Andequal at L2 2F Gallery 2.

Release commemoration campaign: a message-printed receipt is given with purchase of "WOLF HOWL HARMONY OFFICIAL ARTIST BOOK WOLF CORE" at 71 Kinokuniya stores.

Purchase bonus campaign: a Kinokuniya-limited illustration card is given with purchase of "Tanuki to Kitsune Yurutto 2" at 56 Kinokuniya stores.

A 5x points campaign on four picture books from Hikarinokuni's "Vegetable Life Picture Books" series.

Fair on the 6th floor natural science section announcing the results of the 'Oshi Tokoton Sosenkyo' (favorite science topic general election) vote.

Official Pretty Cure character goods store pop-up on the 6F Calendarium floor, running the Pretty Store branch shop with series merchandise.

Pop-up store marking the 20th anniversary of artist NATA MOTOHIRO, held in the 7F event space.

Seasonal cosmetics fair on the B1F beauty floor, featuring winter limited coffrets and holiday-exclusive items from multiple brands.

Pop-up shop by LIBERTE, a leather goods brand whose name means 'freedom' in French, featuring leather wallets with a washi-inspired texture, on the 2F women'…

Seasonal Autumn & Winter campaign across Lumine Shinjuku featuring a LOOK BOOK by model Mizuki Hanayama, shop-limited pop-ups and special items, and the 'CIT…

Pop-up by H Imaging Studio offering skeletal-structure (kakko) diagnosis and personal color analysis, with a makeup touch-up using your best-fit colors after…

Limited-time shop by H Imaging Studio at the 2F connEst space.

Time-limited pop-up store for the fashion brand uncrave, presenting its 2026 Autumn Winter collection of tailoring-focused basics and set-up styles, plus pop…

Introduction and sale of TAKEO KIKUCHI's TAION®×KAJI collaboration products.

Fair featuring selected brands, likely with special product lineups.

Limited-time pop-up shop by brand uncarve at L1 2F Gallery 1.

Purchase bonus campaign for volume 48 of "Yona of the Dawn", offering a Kinokuniya-limited illustration card and a two-layer sticker.

Purchase campaign for iri's photo essay "Aiso", including an original bookmark with a Kinokuniya group limited design.

Purchase campaign for Hinatazaka46 member Mikuni Shimogawa's 2nd photo book, including a Kinokuniya group limited bonus.

Purchase bonus campaign for volume 3 of "Please Let Me Get Used to Love for Now", offering a Kinokuniya-limited illustration card.

Pop-up sale of cookie tins designed after classic picture books, curated by Cake.jp.

Pop-up selling cookie tins designed with classic picture-book artwork, by Cake.jp, at NEWoMan SHINJUKU.

Promotion for the Ueno Zoo panda photo book released on October 20 by Felissimo Publishing, held at the Shinjuku Main Store.

Limited-time shop by lanan at the 3F south elevator area.

Purchase bonus campaign for volumes 7 and 8 of "Tears for the Withered Flower", offering a Kinokuniya-limited instant photo-style card.

Pop-up shop commemorating the completion of the manga Boku no Kokoro no Yabai Yatsu (The Dangers in My Heart) and the release of its spin-off Love Comedy ga…

Purchase bonus campaign for volume 1 of "The Side Consort's Work Is Over.", offering a bonus and a release commemorative illustration print receipt.

Seasonal outdoor BBQ garden on the department store rooftop, where visitors can enjoy grilled food.

Purchase bonus of two limited postcards with the purchase of "Nanbanjin" at Kinokuniya Bookstore.

Panel exhibition at the Shinjuku Main Store celebrating the release of the Gakken illustrated encyclopedia 'Kamen Rider: Kaizou Ningen', with a bonus bookmar…

Screenshot of the event page

Mall-wide 60th anniversary celebration campaign at Odakyu Ace underground shopping mall, featuring anniversary events and promotions across participating shops.

Release commemoration campaign: a message-printed receipt is given with purchase of Shogo Yamamoto's "YAMACHIHO HENGE Special edition Daydreamin'" at 71 Kino…

Purchase bonus campaign: a limited cover and a special short story written by Hakuzo Eita are given as a Kinokuniya group-limited bonus at 68 Kinokuniya stores.

Release commemoration campaign: a message-printed receipt is given with purchase of Yu Takekawa's "Sanada no Gusokushi" (PHP Bungei Bunko) at 71 Kinokuniya s…

A joint fair of six practical book publishers with triple points on eligible books, themed on new autumn habits for lifestyle and health.

New arrival of BAKE CHEESE TART at the Sweets Palette space from October 15, 2026.

A voting campaign where readers vote for their favorite books from Kodansha's Aoi Tori Bunko children's book series.

Exhibition of the work 'Wareware wa Uchuujin' returning by popular demand, featuring a postcard corner where visitors can choose their favorite scene from al…

Exhibition in the 2nd floor BOOK SALON where students of the N High School Group create music inspired by books, with their works displayed in the bookstore.

Digital-ticket lottery for the chance to purchase Elegance La Poudre Auto Nuance Liquides (I) at the Albion/Elegance counter on the B1F cosmetics floor.

Weekly rotating events on the 3rd floor of the Shinjuku store throughout November.

Mall-wide 60th anniversary coupon campaign at the Odakyu Ace underground shopping mall.

Art exhibition tracing the production of Kyohei Kadowaki's anime film 'We Are Aliens', revived by popular demand.

Pop-up shop by San Francisco bean-to-bar chocolate maker Dandelion Chocolate at the L1 B2F food spot, selling limited chocolates and sweets.

Themed cafe for the 25th anniversary of FINAL FANTASY X, serving food and drinks inspired by the game's characters and world, at the Officially Licensed SQUA…

Buyer's selection fair featuring curated fashion and lifestyle items.

Pop-up store by Taneya, a traditional Japanese confectionery brand from Shiga Prefecture.

Limited-time pop-up shop by butter specialty brand Hoshino Butter at L2 1F SPOT Y.

Advance reservation period for Christmas cakes and deli items from shops inside Lumine Shinjuku and EAToLumine Shinjuku, ordered via the iLumine online store…

Release commemoration campaign: an illustration-printed receipt is given with purchase of "Yumyou no Kishi: The Twelve Kingdoms" at 71 Kinokuniya stores.

Limited sale of the art book "The Little Mermaid" created by Yayoi Kusama in collaboration with the Louisiana Museum of Modern Art, held in the art section o…

Release commemoration campaign: a signature-printed receipt is given with purchase of Shogo Imamura's "Imada Honnouji ni Ari" at 71 Kinokuniya stores.

Special feature page for Odakyu Ace's 60th anniversary campaign, covering anniversary promotions and events across the underground mall.

Fair selling Felissimo 'Panda Club' panda-themed goods, held on the 5th floor until the end of November and moving to the 6th floor in December.

Information on the use period of shopping street happy gift certificates.

Exhibition on the 6th floor natural science section displaying minerals and fossils in matchbox-sized cases.

Limited-time pop-up shop by brand MATIN et ETOILE at L2 2F EVENT SPACE 2.

Long-term pop-up store for the fragrance and cosmetics brand MATIN et ÉTOILE, offering eau de parfum, hand balm, hair oil and holiday gift suggestions, with…

Information roundup of the pop-up shops running at Lumine Shinjuku during November.

Limited-time pop-up shop of SIXPAD. Fitness and health enthusiasts.

Screenshot of the event page

Year-long 20th anniversary project for Lumine EST Shinjuku, running from April 1, 2026 to March 31, 2027, with anniversary-themed campaigns and events across…

Image: PR TIMES

Photomatic photo booth installation at the 7F restaurant floor common area, running long-term.

A campaign giving an original bonus with each of 5 consecutive issues of "Kateigaho" magazine, commemorating Kinokuniya's 100th anniversary and Kateigaho's 7…

Official anime store for The Prince of Tennis II, a long-running store on the 1F event space.

Limited-time shop for the boy group Chotokkyu (Bullet Train), selling group merchandise in the 8F event space.

A Japan-first offline pop-up for Korean fashion brand 'threetimes', loved by K-pop idols, at Lumine EST Shinjuku.

Screenshot of the event page

Food trucks park beside the shared-cycle stand on weekdays, with a different vendor each day of the week.

Feature on chestnut Japanese sweets. Sweets lovers.

Feature on Bioral's petit sweets. Sweets lovers.

Information on how to obtain numbered tickets in advance for the premium gift certificates.

Feature on recommended self-care items with money-saving information.

Introduction of YOKU MOKU's limited-time product "Tea Time Assort (Autumn Limited)".

Collaboration collection of Brooks Brothers and Champion.

Collaboration collection of PUMA GOLF and Saturdays New York City.

Members-only point campaign of Keio BEAUTY app.

3D foot measurement service. Shoe shoppers.

Catalog of Keio's randoseru (school bags) for 2027.

Enrollment for Miki House's early childhood classroom Kids Pal.

Art square on the 6th floor. Art lovers.

Introduction to events at Keio Plaza Hotel's Keio Select Salon.

Halloween-themed sweets from the in-store patisserie, available while stocks last with no stated end date.

Beauty festival for adults, likely featuring cosmetics brands and special offers.

An initiative showcasing a rooftop farm at Takashimaya Shinjuku, promoting biodiversity and new value creation through urban agriculture.

Beauty event at Isetan Shinjuku's cosmetics floor, running from September 2 with no stated end date.

Pop-up shop of SANYO ESSENTIALS.

Information on the sale and reservation of Cosme Decorte's Christmas coffret.

Opening of arrangement flower shop Pare Flora.

Pop-up store by 52 BY HIKARUMATSUMURA at NEWoMan Shinjuku.

Tuna cutting and sale event by Yoshikawa Suisan, held on the first Saturday of each month at 15:30.

Pop-up shop of U by ungaro. Fashion shoppers.

A limited-quantity skincare kit from Kanebo, pairing the Skin Harmonizer toner (full size) with a special-size moisturizing cream (Skin Conductor) to balance…

Pop-up store by studiolab404.com at NEWoMan Shinjuku.

Belmont's pop-up shop gathering popular character goods and merchandise.

A limited-time specialty shop for chestnut sweets made with Kasama chestnuts from Ibaraki Prefecture.

Seasonal window display installation titled "The Star Tides / 星の潮流"…

Art wall installation titled "PLAY" at NEWoMan Shinjuku.

Mini marche (small market) pop-up for the character IP Kobito Dukan at Lumine EST Shinjuku, selling character goods.

A limited-quantity coffret (gift set) from Guerlain's Abeille Royale anti-aging skincare line, featuring the Waterly Oil Serum alongside special-size cleansi…

Limited-time store from the Korean-born high-angle photo spot brand DON'T LXXK UP, known for flattering high-angle shots popular on social media.

A pop-up store presenting the 2026 autumn/winter collection.

Pop-up shop celebrating the 5th anniversary of the brand PEIEN at NEWoMan Shinjuku.

Hands-on workshop using sensors and visual programming to add functionality to handmade creations.

Craft workshop making an autumn-themed memory bottle using shrink plastic (puraban).

Leather craft workshop making a miniature leather bag.

Craft workshop making a candied sweet potato (daigaku imo) charm using resin.

Beginner-friendly craft workshop making a cake charm.

Leather craft workshop making a mini wallet without sewing.

Pop-up store by TUCKSHOP® presenting its 'OFF-PISTE.' collection, a winter/ski-inspired fashion line.

Craft workshop making a zinnia or Japanese aster (shumeigiku) corsage clip from shrink plastic.

Craft workshop making a miniature sushi keychain from shrink plastic.

Limited-quantity seasonal skincare set from IPSA, sold at the IPSA counter on the B1F cosmetics floor from October 29.

Limited-time pop-up store for the Doraemon film 'I'M DORAEMON' selling movie merchandise and character goods.

Limited-time sale of Oginopan, the popular Yamanashi bakery's mini bread buns, at NEWoMan Shinjuku.

Screenshot of the event page

Special-benefit meet-and-greet (特典会) for voice actor Riyu Saito's 2…

Introduction of new winter sweets lineup at the department store's food section.

Hands-on craft workshop where participants make a pair of mini moccasins from cow suede leather.

Announcement of limited-time pop-up shops running at Lumine EST Shinjuku during November.

A winter-limited seasoned rice mix (chicken rice base) from Kayanoya, released November 2 at the B1F Kayanoya shop.

Hands-on craft workshop where participants make a grape-shaped brooch using resin.

Screenshot of the event page

Signing session for the band SiM's album "HOOMAN AFTER ALL" as part of a nationwide tour.

Hands-on craft workshop where participants make a mini decorative tree using nuts and acorns.

Special lecture titled "Launching a New Imprint" with Toshikatsu Furutani and Minoru Komai, part of the Kobunsha Shinsho Business Lecture Series celebrating…

Screenshot of the event page

Mini live performance and CD jacket signing session by Hina Kawago & YONAKA Band to celebrate their 2nd EP "Meteor".

Image: PR TIMES

Free in-store live performance by the comedy/entertainment duo Nicho no Sakigake Coming Out.

Hands-on craft workshop where participants make a pacific saury (sanma) fish magnet using resin.

Hands-on craft workshop where participants make a fluffy coaster using punch needle embroidery.

Screenshot of the event page

CD jacket signing session by Zilqy to celebrate the general-distribution release of their 1st full album "Birth of Riot".

Club event at ZEROTOKYO, the nightclub on the 8th floor of Tokyu Kabukicho Tower.

Screenshot of the event page

Mini live performance and special-benefit session by Congratulation!

Screenshot of the event page

Free live performance by Iitokodori. Open to the public with free entry.

Christmas workshop led by Hiromi Watanabe of deuxR, creating a Christmas tree using rugosa roses, held in the 3rd floor Academic Lounge.

Hands-on craft workshop where participants make an apple pie-themed charm.

Screenshot of the event page

Mini live performance and special-benefit session by Baby'z Breath for their 3rd single "Mugen Dreamer", held in two sessions at 13:00 and 15:30.

Club event at ZEROTOKYO, the nightclub on the 8th floor of Tokyu Kabukicho Tower.

Screenshot of the event page

Free in-store live performance by UK and H!☆7.

High-touch and book handout event with Jun Miura commemorating the release of "Fanta-ji no Mezame" (The Awakening of Grandpa Fanta), held in the 9th floor ev…

Limited-time pop-up shop by skincare brand OSAJI at L2 2F SPOT J.

Release event for Shogo Iwaya of THE RAMPAGE's novel "Hitori-bun no Yoru wo Ikinaosu" (Living Over One Night's Worth of Night), held at the Shinjuku Main Store.

Fish-themed event featuring a fish popularity vote and live tuna cutting demonstration.

Release event for Sakura's first photo book published by Takahashi Shoten, held at the Shinjuku Main Store.

Release commemoration event for idol group Karen na Ivory's major 2nd album, held on the rooftop event space.

Renovation fair by Sumitomo Realty's 'Shinchiku Sakkuri-san', showcasing full-home renovation solutions for houses and condominiums with consultation booths.

Public recording of the podcast "Taiwa Logical Space" associated with the magazine "Homon Kango to Kaigo" (Visiting Nursing and Care), featuring a talk event…

Special dialogue event between Prof. Kanko Akagi and Prof.

Limited-time shop by Fickle Bebe at the B1 event space.

A limited-time sale of women's clothing in a wide range of sizes (SS to LL) at special bargain prices, held in the 11F event hall.

Limited-time tea shop for George Steuart Tea, Sri Lanka's oldest black tea brand (founded 1835), selling its teas at Takashimaya's B1F Sweets Palette confect…

Autumn thanksgiving festival event by Kokura Sanso, featuring seasonal food items.

A limited-time food fair on the B1F event hall featuring specialty producers from Kyushu, including mentaiko, sesame oil, tea, and regional bento boxes.

Fashion bazaar featuring women's clothing and miscellaneous goods.

Twice-yearly thanksgiving sale by the Kyoto senbei shop Ogura Sanso on B1F of Takashimaya Times Square, featuring a limited gift box of 27 rice crackers in 9…

Event related to HASHIBIRO, likely a stamp or stationery themed gathering.

Stamp collection event featuring hanko (personal seals) and related goods.

Hands-on makeup experience event featuring Shiseido's Holiday Special Edition collection.

Pop-up shop for the brand SAINT JOIE. Brand fans.

Pop-up shop featuring accessories and bags from Velvetlie Paris.

Pop-up shop for the brand REN. Brand fans.