Now in Tokyo

Final-year pop-up shop for JR East's Suica Penguin character at NEWoMan SHINJUKU, selling limited acrylic stands and other new merchandise.

An exhibition for the anime Solo Leveling (俺だけレベルアップな件), featuring…

A Winnie the Pooh goods collection at Shibuya LOFT marking the 100th anniversary of the character's original debut.

Pop-up shop selling new character goods released to celebrate the launch of the book "Neko to Shimobe" (The Cat and the Servant).

Pop-up store tied to Mrs. GREEN APPLE's Ringo Jam Tour “SHADOWS”, offering tour-related merchandise in the 7F event space.

Exhibition and popup celebrating the Sonic the Hedgehog franchise, running through November 1, 2026 at PARCO FACTORY on the 7th floor.

Limited-time pop-up shop for the character brand MUZIK TIGER at NEWoMan Shinjuku, featuring first-time collaboration products and store-exclusive items.

Doraemon collaboration collection by golf brand Jack Bunny, themed 'Starry Night Drift', featuring caps, sweatshirts, skirts, cart bags and socks, at the Jac…

Special installation display held in a special venue on the 3rd floor as part of the "NEW FRIENDS" program.

Pop-up store for the Monster Hunter Ride mobile game, selling limited merchandise and goods.

Pop-up store celebrating YG Entertainment's 30th anniversary, selling official K-pop artist merchandise.

A limited-time food fair at atré Kichijōji featuring 'mochi-fuwa' (soft and chewy) sweets from multiple vendors.

A limited-time shop by Patisserie Mon Chère offering French-style pastries and sweets.

A limited-time shop by the brand kohina.

A limited-time shop by Kepo Bagels offering bagels.

A limited-time shop by Kuri-dokoro Kurito, a chestnut sweets specialist.

A limited-time shop by the brand 志ち乃 (Shichino). Details of the pro…

A limited-time shop by the brand カサネオ (Kasaneo). Details of the pro…

Founding anniversary fair for jewelry brands Monloire and Bel Plage, with special product lineups.

A commemorative event for Mrs. GREEN APPLE's Ringo Jam Tour "SHADOWS", held in front of TSUTAYA on the 4F.

A commemorative campaign for Mrs. GREEN APPLE's Ringo Jam Tour “SHADOWS”, likely a photo spot or display for fans.

A commemorative event celebrating Mrs.

A cafe and restaurant floor collaboration commemorating Mrs.

Limited-time pop-up store by the fashion brand BELEAR MIMI, its second at Lumine EST Shinjuku, presenting an autumn/winter world of tweed and fur pieces with…

Pop-up shop for the boys' love manga Pink Heart Jam, selling themed merchandise in the 8F event space.

Limited-time shop by BELEAR MIMI at the B1 event space.

The brand Carmelo holds its first pop-up store at Isetan Shinjuku, open for a limited five days from October 28.

Limited-time beauty pop-up by IPSA at L2 2F SPOT J.

A prefectural food fair at the B1F fresh food floor, featuring Kagawa brand ingredients such as olive-fed hamachi, olive salmon, Sanuki octopus, Sanuki Gold…

An all-night art festival taking over the streets of Roppongi from dusk to dawn, with late-night art tours and performances.

One-night art festival transforming the Roppongi district with installations, performances and all-night programming, returning for the first time in three y…

Two-day sneaker and street-culture festival by atmos, with limited-edition sneakers, exhibitor booths, live music, sports and entertainment across the plaza.

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Halloween cosplay festival held over two days, featuring cosplay gatherings and photo spots.

A two-day fair at TERMINA featuring specialty foods and products from Yonezawa City, Yamagata Prefecture.

Regional final of the National University Biblio Battle 2026 (Kanto B block), a book-recommendation battle among university students, held in the 3rd floor A…

First anniversary live performance by Straight Angeli at The Garden Hall on November 1, 2026.

A one-day children's hands-on experience festival held at Olinas Kinshicho as part of the Harokaru Holiday Sumida program, offering family-friendly activity…

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Food festival focused on sustainable food culture in Japan, held on 2026-11-01.

Limited-time scone shop by スコーン専門店コダマ at L2 1F SPOT Y. Scone lovers…

Purchase bonus campaign: a Kinokuniya-limited bonus and a release commemorative illustration-printed receipt are given with purchase of volume 4 of "Doku wo…

A panel exhibition to commemorate the release of Hinatazaka46 member Mikuni Shimogawa's 2nd photo book, with a chance to win an autographed panel.

Exhibition of hyper-realistic miniature photography featuring works by 67 creators, held in the 7F event space.

Limited-time pop-up shop for BAGEL & BAGEL Everyday!, a sister brand of BAGEL & BAGEL offering bagels as an easy everyday food.

Exhibition of artwork and goods themed on small and exotic animals such as sugar gliders, owls, meerkats, hedgehogs, hamsters and chinchillas, held in the 7F…

Pop-up store of KenEle Stand, a capsule toy (gachapon) specialty shop chain run by Ken Elephant with 15 locations nationwide, mainly found in and around trai…

Limited-time shop by Kenere Lagoon at the 2F connEst space.

Limited-time pop-up shop by mamawreath at PARCO_ya Ueno.

Purchase campaign at the 10F Gift Salon: customers who show the Takashimaya app coupon and buy 22,000 yen or more (tax included) of "Ippin Ichie" or "Baby Sm…

Pop-up store for Star Wars: The Mandalorian merchandise at SHIBUYA TSUTAYA.

A special presentation by JIL SANDER focused on its iconic bags, running in the JIL SANDER space at GINZA SIX.

A campaign across 15 participating food and drink stores at Shibuya Stream, offering Cuervo Sour drinks.

An event or installation called C Terrace held at the mall.

Pop-up store themed on the character IP 'パンどろぼう' (Bread Thief), run…

Large-scale regional fair bringing together food, sweets and specialty products from across Hokkaido, held in the department store event hall.

Popup store for outdoor brand Salomon, running from October 23 to November 3, 2026 at the POP UP SPACE "POOL" on the 2nd floor.

A special week-long event at IDÉE SHOP in COREDO Muromachi featuring seasonal offerings and promotions from the furniture and lifestyle brand.

A special week at the MUJI store in COREDO Muromachi featuring seasonal recommendations and store promotions from the lifestyle brand.

A pop-up event space in front of Pompadour on the 1st floor of the East Building, featuring products from Hiroshima under the title "OK!!

Limited-time sweets counter at the B1F Sweets Palette selling 'O-hana no bōro' flower-shaped cookies (cosmos with strawberry an) hand-crafted by artisans usi…

A limited-time autumn food fair on the B1F Oshi 100 floor, featuring specialty vendors from across Japan: Niigata rice onigiri with Sake tasting from Yunotan…

A limited-time sweets pop-up at the B1F Sweets Palette by Omiya Yogashiten, a Western-style confectionery founded in 1884 in Kanda, Tokyo.

A limited-time gourmet food market on the B1F event hall, featuring specialty vendors such as Oosakaya premium raw shiitake mushrooms, Tokyo Lasagna by Chiru…

Limited-time pop-up by CoCo Amendoro, Japan's first sweets shop spe…

Limited-time sale of Western-style imagawayaki (filled cakes) by Sweets Yoshimura at the B2F food floor event corner, including a special Halloween flavor wi…

Pop-up shop by anice, a Senkawa-based bakery known for naturally leavened scones and bagels, at the SHINJUKU DELISH PARK POP UP ONE space.

Limited-time sale of specialty coffee beans by MUI, a specialty coffee roaster from Moto-Sumiyoshi, at the B2F food floor event corner.

An art exhibition by Kaoru Ito titled “The Blue Within”, supported by Suntory Japanese Craft Gin Roku.

Pop-up event "C' mart (Kamon Mart) #Gohiki Room" themed around a room filled with one's favorite things, held at the 2F event space.

Regional products exhibition featuring goods and foods from Japan's Tohoku region.

A staffed help desk where visitors can register for the JRE POINT loyalty program and get help with the app or point card.

An open BEYBLADE X battling-top tournament (B4 Store Cup G2) held at the B4 shop in Olinas Kinshicho, where players compete with their Beyblade X gear.

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A national regional products fair (bussaten) where visitors can buy specialty foods and goods from across Japan, held in the KITTE 1F atrium and outdoor terr…

A Day of the Dead themed event held at the Inari-bashi and Kono-bashi plazas in front of Shibuya Stream, running November 1–3, 2026.

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A three-day fair introducing foods and specialties from Iwakuni, Yamaguchi Prefecture, held in the Tokyo City i performance zone.

Pet shop JOKER holds "Wan Wan Fitness" (dog fitness) events on November 1 and November 3, 2026.

Purchase bonus campaign: a Kinokuniya-limited illustration card is given with purchase of volumes 1 and 2 of the collector's edition of "Kanata kara" at 57 K…

Autumn fair featuring buyer-selected fashion and lifestyle items.

A solo exhibition by artist Takumi Ueda titled "Sandlot: Organic Al…

Exhibition event themed on java sparrows (buncho), likely featuring photo spots, goods and related displays.

Long-running pop-up at Keio Department Store Shinjuku packed with Java sparrow (buncho) character goods, spanning the October 24 'Buncho Day'.

A design festival across Tokyo Midtown featuring exhibitions of design works plus music, food and books, inviting visitors to encounter design through everyd…

Department store anniversary celebration event with special promotions and activities across the store.

Gourmet food festival held as part of the department store's anniversary celebration, featuring special food offerings.

Anniversary sale. Shoppers.

Regional food fair showcasing Yamagata Prefecture specialties, centered on seasonal La France pears.

Limited-time pop-up shop by publisher Takarajimasha featuring Recovery Pro Lab products.

Exhibition of works by artist GAKU SANO (Lv.34), presented in the department store's gallery space.

Limited-time pop-up shop for the brand Arc Therapie.

Pop-up shop or exhibition by Noma Kobo, a craft workshop.

Limited-time pop-up shop for the brand Shibira.

Special sales event featuring Italian-made bags.

Outlet sale for the brand Aurora. Bargain hunters.

Exhibition of works by Taro Okamoto at Artglorieux GALLERY OF TOKYO.

Limited-time pop-up store for Kansai-based apparel brand Pois, selling its winter collection of coats and knitwear for adult women.

Limited-time pop-up shop by brand pois at L1 2F Gallery 1.

Purchase bonus campaign: a Kinokuniya-limited double-sided color illustration card is given with purchase of volume 1 of "Mangetsu Coffee Shop no Hoshiyomi"…

A limited-time shop by Uji-en, a Kyoto-based tea specialist, offering matcha and Japanese tea sweets.

Limited-time pop-up shop by brand Olu. at L2 2F Gallery 2 and EVENT SPACE 1.

Purchase bonus campaign: an original sticker is given as a Kinokuniya group-limited bonus with purchase of "Mahou no Niko Niko Oyatsu" (KADOKAWA) at 68 Kinok…

Purchase bonus campaign: a Kinokuniya-limited paper is given with purchase of "Welcome to Demon School!

Purchase bonus campaign: a Kinokuniya-limited paper is given with purchase of volume 25 of "The Ancient Magus' Bride" (regular and special editions) at 58 Ki…

Purchase bonus campaign: a Kinokuniya group-limited bonus is given with purchase of "Star Wars: The Mandalorian Graphic Novel Season 2" (Haseisha) at 71 Kino…

Limited-time shop by CPCM at the 3F south elevator area.

Release commemoration campaign: an illustration-printed receipt is given with purchase of "Kizumono no Hanayome" vol.

A gift campaign where users who add the Mitsui Shopping Park Points LINE official account as a friend receive a present.

An exhibition celebrating the work of food stylist Nami Iijima, tie…

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An exhibition celebrating 20 years of food stylist Naomi Iijima's w…

A pop-up kiosk event held at BANANAFISH in Shanghai, China, not at Shibuya PARCO itself.

Purchase bonus campaign: a Kinokuniya-limited paper is given with purchase of volume 1 of "The Strongest Magic Teacher Emilia Crane Smiles" at 47 Kinokuniya…

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Wine event featuring tastings, seminars, and restaurant collaborations focused on Japanese wine, running 2026-10-21 to 2026-11-08.

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Series of wine events and seminars enjoyable for beginners, held across Marunouchi.

Haikyu!! pop-up shop by Production I.G themed around the series' school festival, selling exclusive merchandise.

Pop-up shop celebrating the 5th anniversary of the original novel series Silent Witch, held on the 2F event space.

Interactive Hello Kitty experience event at Space O in Omotesandō Hills B3F, offering a special time-limited lounge themed around spending time with Hello Ki…

Pop-up store for the Barbapapa character brand, selling character goods in a limited-time shop at the B1 concourse near Shinjuku Station's Central East Exit.

Pop-up shop celebrating the 4th anniversary of the game Memento Mori, selling anniversary merchandise.

First pop-up store for MEDITHERAPY, a wellness brand with JO1 member Kimata Syoya as ambassador, held at the 1F Calendrier space.

Limited-time pop-up shop for the French picture-book character Barbapapa, featuring a collaboration design with retro brand NOSTALGICA and a wide range of Ba…

A special collaboration campaign with K-pop group Stray Kids across LaLaport and LAZONA malls.

Collaboration pop-up shop between earphone brand AVIOT and virtual YouTuber Kagura Nana, held in the 8F event space.

Exhibition/project by Hitoshi Hasegawa on Hikarie Deck 4F exploring the idea of creating a living forest in Shibuya.

Pop-up shop by horse-racing media netkeiba and UMAbred, held in the 8F event space.

A collaboration pop-up between Timberland and CCU held at GINZA SIX, offering collaborative items.

Exhibition where visitors can try on wigs from Ladies Art Nature.

Limited-time shop by WILLFULLY at the B1 EDITAL space.

Limited-time collaboration cafe celebrating the release of Sandaime J Soul Brothers' 15th anniversary curation album '24/7 ~JSB FOREVER~'.

A limited-time shop by 井筒屋鐵治 (Izutsuya Tetsuji). Details of the pro…

Pop-up shop themed on Kaiju Booska, the classic Tsuburaya character, with a nostalgic shopping-street setting.

A pop-up food stall for karaage shop "Karaage Tori Tatsu" set up in the event space in front of Tonkatsu Wako on the B1 floor of the West Building.

A pop-up food stall for "Ginza Tairaku Tangao" set up in the event space next to the Kamachika Foods area on the B1 floor of the West Building.

Traveling pop-up by Nihon Hyakkaten, a specialty store carrying local products from across Japan.

A 20th-anniversary campaign by Lumine EST Shinjuku in tie-up with rock band Quruli (celebrating their 30th anniversary), featuring a special music video for…

Seasonal food campaign across Lumine Shinjuku and NEWoMan Shinjuku restaurants, cafes and food shops, featuring autumn ingredients like sweet potato, chestnu…

Autumn food campaign across EATo LUMINE Shinjuku and LUMINE Shinjuku restaurants, cafes and food shops, featuring seasonal menus with sweet potato, chestnut,…

Mall-wide 20th anniversary campaign with limited-edition items at ~90 shops, special decorations, a limited-run art market, a shrine-themed fortune spot, pho…

Anniversary campaign marking Lumine EST Shinjuku's 20th anniversary, with limited-edition novelties at shops and special in-store events timed to the 'Tokime…

Limited-time pop-up shop by accessory brand PLAYFUL JEWELIES at L1 2F SPOT I.

Limited-time pop-up shop by brand HUI at L2 2F SPOT L.

A limited-time accessories pop-up shop for HUI (French for 'today'), offering jewelry designed to be worn with relaxed styling and to boost the wearer's conf…

A d47 MUSEUM exhibition feature on Aichi's Masukichi and Seto ware, part of the NIPPON no 47-nin 2026 CULTURAL STAY series.

Limited-time pop-up shop of PLAYFUL JEWELIERS, a select shop of colorful, playful jewelry, introducing items from four creators (R B WOLVES, masae, a8., mi2).

Limited-time pop-up shop for British fashion brand DAKS.

Limited-time shop selling Yokohama Vanilla sweets and treats at the B1 JR East Exit concourse.

Interactive pop-up shop for the Kobito Dukan (Dwarf Collection) character IP, run by Village Vanguard, selling popular goods, books and limited-edition items…

Release commemoration campaign: a message-printed receipt is given with purchase of "WOLF HOWL HARMONY OFFICIAL ARTIST BOOK WOLF CORE" at 71 Kinokuniya stores.

A solo exhibition by artist Tomoko Hasuwa titled "Dawn", held at Ginza Tsutaya Books SHARE LOUNGE.

Purchase bonus campaign: a Kinokuniya-limited illustration card is given with purchase of "Tanuki to Kitsune Yurutto 2" at 56 Kinokuniya stores.

Seasonal food and sweets campaign across Omotesandō Hills restaurants and cafés, featuring autumn 'one dish' menus highlighting umami flavors.

A 5x points campaign on four picture books from Hikarinokuni's "Vegetable Life Picture Books" series.

Fair on the 6th floor natural science section announcing the results of the 'Oshi Tokoton Sosenkyo' (favorite science topic general election) vote.

A recurring point-boost campaign where shoppers earn 5 points per ¥100 spent when paying with the Mitsui Shopping Park app on dates ending in 5.

Official Pretty Cure character goods store pop-up on the 6F Calendarium floor, running the Pretty Store branch shop with series merchandise.

Pop-up shop on the Marui no Anime floor for three titles: "Tameshi ni Command Itte Mita", "Losstime ni Sen wo", and "Reizouko ni Nega ga Atta Kamo", selling…

A pop-up event space on the 3rd floor of the East Building, running under the title "Neko Hime".

Hot Toys pop-up event featuring Stitch (Disney) collectible figures and related merchandise at SHIBUYA TSUTAYA.

An exhibition by artist MES at PARCO MUSEUM TOKYO, running from late October through mid-November.

A hands-on trial and sales event for the ReFa EPI W COOL beauty device.

Seasonal cosmetics fair on the B1F beauty floor, featuring winter limited coffrets and holiday-exclusive items from multiple brands.

Pop-up shop by LIBERTE, a leather goods brand whose name means 'freedom' in French, featuring leather wallets with a washi-inspired texture, on the 2F women'…

Seasonal Autumn & Winter campaign across Lumine Shinjuku featuring a LOOK BOOK by model Mizuki Hanayama, shop-limited pop-ups and special items, and the 'CIT…

Purchase bonus campaign for volume 48 of "Yona of the Dawn", offering a Kinokuniya-limited illustration card and a two-layer sticker.

Purchase campaign for iri's photo essay "Aiso", including an original bookmark with a Kinokuniya group limited design.

Purchase campaign for Hinatazaka46 member Mikuni Shimogawa's 2nd photo book, including a Kinokuniya group limited bonus.

Purchase bonus campaign for volume 3 of "Please Let Me Get Used to Love for Now", offering a Kinokuniya-limited illustration card.

Pop-up sale of cookie tins designed after classic picture books, curated by Cake.jp.

Pop-up selling cookie tins designed with classic picture-book artwork, by Cake.jp, at NEWoMan SHINJUKU.

Promotion for the Ueno Zoo panda photo book released on October 20 by Felissimo Publishing, held at the Shinjuku Main Store.

Ceramic exhibition by Seika Mori in the Ginza Tsutaya Books SHARE LOUNGE.

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An exhibition at the Bunka Gakuen Costume Museum tracing world embroidery, from artisans' intricate work to domestic folk stitching.

Purchase bonus campaign for volumes 7 and 8 of "Tears for the Withered Flower", offering a Kinokuniya-limited instant photo-style card.

An art walk event touring six museums and cultural facilities around Shibuya to enjoy autumn art season.

A special event series celebrating the 20th anniversary of Olinas Kinshicho's opening, running across the mall from mid-October through late November.

Popup store running from October 30 to November 23, 2026 at the POP UP SPACE "SPOT" on the B2 floor.

Purchase bonus campaign for volume 1 of "The Side Consort's Work Is Over.", offering a bonus and a release commemorative illustration print receipt.

Documentary film screenings about mountains at the Tokyo Metropolitan Museum of Photography 1F Hall, held on select dates in October and November.

Art exhibition by Aire Akiyama held in the Ginza Tsutaya Books SHARE LOUNGE.

Art exhibition titled 'Wet Shoes' by COOL in the Ginza Tsutaya Books SHARE LOUNGE.

Seasonal outdoor BBQ garden on the department store rooftop, where visitors can enjoy grilled food.

Market event at d47 MUSEUM featuring selected goods from all 47 prefectures of Japan.

Musical "Miss Saigon" at Tokyu Theatre Orb.

A coupon campaign where diners who use lunch at participating restaurants in COREDO Muromachi receive a dinner coupon valid after 5 PM.

An entry-based point giveaway campaign exclusively for Premium Medal members at COREDO Muromachi.

Purchase bonus of two limited postcards with the purchase of "Nanbanjin" at Kinokuniya Bookstore.

Pop-up shop for ALWAYS OUT OF STOCK, a brand founded by KING-MASA in 2016 with the concept 'Luxury & Street' and the philosophy of wanting to be a brand that…

Panel exhibition at the Shinjuku Main Store celebrating the release of the Gakken illustrated encyclopedia 'Kamen Rider: Kaizou Ningen', with a bonus bookmar…

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Mall-wide 60th anniversary celebration campaign at Odakyu Ace underground shopping mall, featuring anniversary events and promotions across participating shops.

An entry-based lottery campaign where participants who link family accounts have a chance to win 10,000 Mitsui Shopping Park points.

Release commemoration campaign: a message-printed receipt is given with purchase of Shogo Yamamoto's "YAMACHIHO HENGE Special edition Daydreamin'" at 71 Kino…

Purchase bonus campaign: a limited cover and a special short story written by Hakuzo Eita are given as a Kinokuniya group-limited bonus at 68 Kinokuniya stores.

Release commemoration campaign: a message-printed receipt is given with purchase of Yu Takekawa's "Sanada no Gusokushi" (PHP Bungei Bunko) at 71 Kinokuniya s…

A joint fair of six practical book publishers with triple points on eligible books, themed on new autumn habits for lifestyle and health.

New arrival of BAKE CHEESE TART at the Sweets Palette space from October 15, 2026.

A voting campaign where readers vote for their favorite books from Kodansha's Aoi Tori Bunko children's book series.

A Godzilla-themed event running across Odaiba, with the life-size Godzilla statue at DiverCity Tokyo Plaza as a centerpiece.

Exhibition of the work 'Wareware wa Uchuujin' returning by popular demand, featuring a postcard corner where visitors can choose their favorite scene from al…

Exhibition in the 2nd floor BOOK SALON where students of the N High School Group create music inspired by books, with their works displayed in the bookstore.

Digital-ticket lottery for the chance to purchase Elegance La Poudre Auto Nuance Liquides (I) at the Albion/Elegance counter on the B1F cosmetics floor.

Weekly rotating events on the 3rd floor of the Shinjuku store throughout November.

Mall-wide 60th anniversary coupon campaign at the Odakyu Ace underground shopping mall.

Art exhibition tracing the production of Kyohei Kadowaki's anime film 'We Are Aliens', revived by popular demand.

Commemorative project for the release of the Demon Slayer: Infinity Castle movie, featuring a life-size statue of Akaza and a photo spot at Shibuya Station.

Pop-up shop for beautiful people's 2026 Autumn/Winter collection at GINZA SIX.

Themed cafe for the 25th anniversary of FINAL FANTASY X, serving food and drinks inspired by the game's characters and world, at the Officially Licensed SQUA…

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A real escape game based on the TV anime 'Frieren: Beyond Journey's End', where players team up with Frieren and her companions to save a village controlled…

A special exhibition at the Meiji Jingu Museum exploring the creation process of the great murals depicting Meiji-era history at the Seitoku Memorial Picture…

Investigative-style exhibition about the fictional 'Panja Kingdom' held at the 4F event space of PARCO_ya Ueno.

A 60th-anniversary special exhibition at the Yamatane Museum of Art gathering masterpieces of modern nihonga (Japanese-style painting), including works by Yo…

A pre-order reservation period at the B2F counter for MAN WITH A MISSION's original full album 'The Circus' (released 12/23), with in-store pickup.

CAMPER seasonal campaign "TRY & GO" running from November 1 to December 8, 2026, at the CAMPER shop in Coppice Kichijoji.

Pop-up store by Taneya, a traditional Japanese confectionery brand from Shiga Prefecture.

A collaboration exhibition between the Louvre Museum and Tokyo Midtown.

Advance reservation period for Christmas cakes and deli items from shops inside Lumine Shinjuku and EAToLumine Shinjuku, ordered via the iLumine online store…

A themed cafe based on the anime 'My Hero Academia', serving hero-inspired food and drinks.

An art stamp rally around the Nihonbashi and Yaesu districts, guided by the DIG Nihonbashi guide.

A special event at AEAJ Green Terrace where visitors experience how scent and the autonomic nervous system work through the face (facial care).

A touring exhibition of Art Brut 2026 featuring works by seven artists, presented as a participatory art exhibition enjoyed in diverse ways.

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ASICS opens a limited-time urban pickleball court at Tokyo Building TOKIA, running 2026-10-31 to 2026-12-27.

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ASICS opens a limited-time urban pickleball court at Tokyo Building TOKIA.

Release commemoration campaign: an illustration-printed receipt is given with purchase of "Yumyou no Kishi: The Twelve Kingdoms" at 71 Kinokuniya stores.

Limited sale of the art book "The Little Mermaid" created by Yayoi Kusama in collaboration with the Louisiana Museum of Modern Art, held in the art section o…

Release commemoration campaign: a signature-printed receipt is given with purchase of Shogo Imamura's "Imada Honnouji ni Ari" at 71 Kinokuniya stores.

Special feature page for Odakyu Ace's 60th anniversary campaign, covering anniversary promotions and events across the underground mall.

Fair selling Felissimo 'Panda Club' panda-themed goods, held on the 5th floor until the end of November and moving to the 6th floor in December.

Information on the use period of shopping street happy gift certificates.

Exhibition celebrating the Haikyu!! manga by Haruichi Furudate, showcasing original artwork and series highlights.

Exhibition on the 6th floor natural science section displaying minerals and fossils in matchbox-sized cases.

Photography exhibition at the Tokyo Metropolitan Museum of Photography 3F Exhibition Room, running from September 30, 2026 to January 17, 2027.

Photography exhibition at the Tokyo Metropolitan Museum of Photography 2F Exhibition Room, running from September 30, 2026 to January 17, 2027.

Pop-up store for Stone Island at GINZA SIX.

Limited-time pop-up shop by brand MATIN et ETOILE at L2 2F EVENT SPACE 2.

Long-term pop-up store for the fragrance and cosmetics brand MATIN et ÉTOILE, offering eau de parfum, hand balm, hair oil and holiday gift suggestions, with…

Information roundup of the pop-up shops running at Lumine Shinjuku during November.

Limited-time pop-up shop by PICCONE ACCESSORI at PARCO_ya Ueno.

Limited-time pop-up shop by DEPA_ at PARCO_ya Ueno.

Limited-time pop-up shop 'ものとアート' (Things and Art) at PARCO_ya Ueno…

Limited-time pop-up shop by the brand SAVE THE DUCK at PARCO_ya Ueno.

Popup shop for character merchandise, running from September 18, 2026 to February 28, 2027 on the 6th floor.

Large-scale solo exhibition of Mariko Mori's work, her first major domestic solo show in 24 years, presenting about 40 works spanning over three decades of h…

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An immersive mystery-solving experience walking around the Nihonbashi district, titled 'The Flame of the Vow'.

An interactive mystery-solving walking game around Shibuya, where participants solve puzzles while exploring the town.

Limited-time pop-up shop of SIXPAD. Fitness and health enthusiasts.

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Year-long 20th anniversary project for Lumine EST Shinjuku, running from April 1, 2026 to March 31, 2027, with anniversary-themed campaigns and events across…

A recurring point-boost campaign where shoppers earn 5 points per ¥100 spent when paying with the Mitsui Shopping Park app on dates ending in 5.

A monthly lottery campaign where members who answer a survey have a chance to win 1,000 Mitsui Shopping Park points, with 10 winners each month.

A hotel stay plan sold at participating Mitsui Fudosan Group hotels nationwide, including a ¥1,000 shopping voucher.

A weekly point-boost day held every Wednesday at COREDO Muromachi, where shoppers earn extra Mitsui Shopping Park points.

Image: PR TIMES

Photomatic photo booth installation at the 7F restaurant floor common area, running long-term.

A campaign giving an original bonus with each of 5 consecutive issues of "Kateigaho" magazine, commemorating Kinokuniya's 100th anniversary and Kateigaho's 7…

A pre-order reservation period at the B2F counter for the serially released SEKAI ALBUM vol.4 from Project SEKAI COLORFUL STAGE!

Official anime store for The Prince of Tennis II, a long-running store on the 1F event space.

Purchase bonus campaign: a Kinokuniya-limited paper is given with purchase of volume 25 of "The Ancient Magus' Bride" (regular and special editions) at 58 Ki…

Purchase bonus campaign: a Kinokuniya group-limited bonus is given with purchase of "Star Wars: The Mandalorian Graphic Novel Season 2" (Haseisha) at 71 Kino…

Limited-time shop by CPCM at the 3F south elevator area.

Fish-themed event featuring a fish popularity vote and live tuna cutting demonstration.

Release event for Sakura's first photo book published by Takahashi Shoten, held at the Shinjuku Main Store.

A one-day contemporary performance piece by emerging choreographer Yun Won, part of a performing arts series at PBOX STND.

Release commemoration event for idol group Karen na Ivory's major 2nd album, held on the rooftop event space.

Release commemoration campaign: an illustration-printed receipt is given with purchase of "Kizumono no Hanayome" vol.

A gift campaign where users who add the Mitsui Shopping Park Points LINE official account as a friend receive a present.

An exhibition celebrating the work of food stylist Nami Iijima, tie…

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An exhibition celebrating 20 years of food stylist Naomi Iijima's w…

A pop-up kiosk event held at BANANAFISH in Shanghai, China, not at Shibuya PARCO itself.

Purchase bonus campaign: a Kinokuniya-limited paper is given with purchase of volume 1 of "The Strongest Magic Teacher Emilia Crane Smiles" at 47 Kinokuniya…

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Wine event featuring tastings, seminars, and restaurant collaborations focused on Japanese wine, running 2026-10-21 to 2026-11-08.

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Series of wine events and seminars enjoyable for beginners, held across Marunouchi.

Haikyu!! pop-up shop by Production I.G themed around the series' school festival, selling exclusive merchandise.

Pop-up shop celebrating the 5th anniversary of the original novel series Silent Witch, held on the 2F event space.

Interactive Hello Kitty experience event at Space O in Omotesandō Hills B3F, offering a special time-limited lounge themed around spending time with Hello Ki…

Pop-up store for the Barbapapa character brand, selling character goods in a limited-time shop at the B1 concourse near Shinjuku Station's Central East Exit.

Pop-up shop celebrating the 4th anniversary of the game Memento Mori, selling anniversary merchandise.

First pop-up store for MEDITHERAPY, a wellness brand with JO1 member Kimata Syoya as ambassador, held at the 1F Calendrier space.

Limited-time pop-up shop for the French picture-book character Barbapapa, featuring a collaboration design with retro brand NOSTALGICA and a wide range of Ba…

A special collaboration campaign with K-pop group Stray Kids across LaLaport and LAZONA malls.

Collaboration pop-up shop between earphone brand AVIOT and virtual YouTuber Kagura Nana, held in the 8F event space.

Exhibition/project by Hitoshi Hasegawa on Hikarie Deck 4F exploring the idea of creating a living forest in Shibuya.

Pop-up shop by horse-racing media netkeiba and UMAbred, held in the 8F event space.

A food event proposing new ways to enjoy fish, likely with seafood dishes and related products for sale.

Renovation fair by Sumitomo Realty's 'Shinchiku Sakkuri-san', showcasing full-home renovation solutions for houses and condominiums with consultation booths.

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A three-day fair showcasing produce and foods tied to Wakayama Prefecture's agricultural heritage systems, held in the Tokyo City i performance zone.

The 27th edition of the 'shibuya slow stream' market event held at Inari-bashi Plaza in front of Shibuya Stream, on November 7–8, 2026.

A two-day designer market across two venues — Shibuya Cast Space Garden and Shibuya Hikarie 1F Event Square — on November 7–8, 2026, with independent designe…

A two-day designers market at 1F Event Square where independent designers sell their creations.

TERMINA's first-ever booth at the SUMIDA COFFEE FESTIVAL 2026 AUTUMN, a two-day coffee festival event.

A pop-up ekiben (station bento) shop selling famous ekiben from across Japan.

Public recording of the podcast "Taiwa Logical Space" associated with the magazine "Homon Kango to Kaigo" (Visiting Nursing and Care), featuring a talk event…

Special dialogue event between Prof. Kanko Akagi and Prof.

A one-day audiovisual installation/performance by Soundwalk Collective engaging with the memory of Jean-Luc Godard, held at PBOX STND.

A one-day expo event taking over Hikarie Hall A/B on the 9th floor.

A collaboration pop-up between Timberland and CCU held at GINZA SIX, offering collaborative items.

Exhibition where visitors can try on wigs from Ladies Art Nature.

Limited-time shop by WILLFULLY at the B1 EDITAL space.

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A free panel exhibition in the B2F ENTAME WONDERLAND area celebrating the release of GAN (Gōta Iwata)'s mini album 'Blank Canvas', with a lottery to win the…

A pop-up store by accessory brand BUNZABURO in collaboration with Jens, held at the 4F POP UP SPACE "STAIRS".

Limited-time shop by Fickle Bebe at the B1 event space.

A limited-time sale of women's clothing in a wide range of sizes (SS to LL) at special bargain prices, held in the 11F event hall.

Limited-time collaboration cafe celebrating the release of Sandaime J Soul Brothers' 15th anniversary curation album '24/7 ~JSB FOREVER~'.

A limited-time shop by 井筒屋鐵治 (Izutsuya Tetsuji). Details of the pro…

Pop-up shop themed on Kaiju Booska, the classic Tsuburaya character, with a nostalgic shopping-street setting.

A pop-up food stall for karaage shop "Karaage Tori Tatsu" set up in the event space in front of Tonkatsu Wako on the B1 floor of the West Building.

A pop-up food stall for "Ginza Tairaku Tangao" set up in the event space next to the Kamachika Foods area on the B1 floor of the West Building.

Traveling pop-up by Nihon Hyakkaten, a specialty store carrying local products from across Japan.

A pop-up featuring a collaboration between artists Sara Finchley and Anne-Valérie Dupond, held at the 1F POP UP SPACE "GATE".

Limited-time tea shop for George Steuart Tea, Sri Lanka's oldest black tea brand (founded 1835), selling its teas at Takashimaya's B1F Sweets Palette confect…

Autumn thanksgiving festival event by Kokura Sanso, featuring seasonal food items.

A limited-time food fair on the B1F event hall featuring specialty producers from Kyushu, including mentaiko, sesame oil, tea, and regional bento boxes.

Fashion bazaar featuring women's clothing and miscellaneous goods.

A pop-up event space in front of Pompadour on the 1st floor of the East Building, running under the title "TOKYO KAWAI DROP".

Twice-yearly thanksgiving sale by the Kyoto senbei shop Ogura Sanso on B1F of Takashimaya Times Square, featuring a limited gift box of 27 rice crackers in 9…

Event related to HASHIBIRO, likely a stamp or stationery themed gathering.

Stamp collection event featuring hanko (personal seals) and related goods.

A 20th-anniversary campaign by Lumine EST Shinjuku in tie-up with rock band Quruli (celebrating their 30th anniversary), featuring a special music video for…

Seasonal food campaign across Lumine Shinjuku and NEWoMan Shinjuku restaurants, cafes and food shops, featuring autumn ingredients like sweet potato, chestnu…

Autumn food campaign across EATo LUMINE Shinjuku and LUMINE Shinjuku restaurants, cafes and food shops, featuring seasonal menus with sweet potato, chestnut,…

Mall-wide 20th anniversary campaign with limited-edition items at ~90 shops, special decorations, a limited-run art market, a shrine-themed fortune spot, pho…

Anniversary campaign marking Lumine EST Shinjuku's 20th anniversary, with limited-edition novelties at shops and special in-store events timed to the 'Tokime…

Limited-time pop-up shop by accessory brand PLAYFUL JEWELIES at L1 2F SPOT I.

Limited-time pop-up shop by brand HUI at L2 2F SPOT L.

A limited-time accessories pop-up shop for HUI (French for 'today'), offering jewelry designed to be worn with relaxed styling and to boost the wearer's conf…

A d47 MUSEUM exhibition feature on Aichi's Masukichi and Seto ware, part of the NIPPON no 47-nin 2026 CULTURAL STAY series.

Limited-time pop-up shop of PLAYFUL JEWELIERS, a select shop of colorful, playful jewelry, introducing items from four creators (R B WOLVES, masae, a8., mi2).

Limited-time pop-up shop for British fashion brand DAKS.

Limited-time shop selling Yokohama Vanilla sweets and treats at the B1 JR East Exit concourse.

Interactive pop-up shop for the Kobito Dukan (Dwarf Collection) character IP, run by Village Vanguard, selling popular goods, books and limited-edition items…

Hands-on makeup experience event featuring Shiseido's Holiday Special Edition collection.

Pop-up shop for the brand SAINT JOIE. Brand fans.

Pop-up shop featuring accessories and bags from Velvetlie Paris.

Pop-up shop for the brand REN. Brand fans.

Watercolor painting exhibition by artist Takahiro Kondo featuring works inspired by Paris.

Limited-time pop-up shop by nail brand EVERNAIL at L2 2F SPOT J.

First-ever pop-up shop for EVER NAIL, a brand of reusable gel nail tips handmade by experienced nail artists.

Limited-time pop-up shop by brand Andequal at L2 2F Gallery 2.

A food-and-drink hopping event across 92 restaurants and shops in Toranomon Hills, offering discounted 'hopping sets' of popular food, sweets and drinks, plu…

Release commemoration campaign: a message-printed receipt is given with purchase of "WOLF HOWL HARMONY OFFICIAL ARTIST BOOK WOLF CORE" at 71 Kinokuniya stores.

A solo exhibition by artist Tomoko Hasuwa titled "Dawn", held at Ginza Tsutaya Books SHARE LOUNGE.

Purchase bonus campaign: a Kinokuniya-limited illustration card is given with purchase of "Tanuki to Kitsune Yurutto 2" at 56 Kinokuniya stores.

Seasonal food and sweets campaign across Omotesandō Hills restaurants and cafés, featuring autumn 'one dish' menus highlighting umami flavors.

A 5x points campaign on four picture books from Hikarinokuni's "Vegetable Life Picture Books" series.

Fair on the 6th floor natural science section announcing the results of the 'Oshi Tokoton Sosenkyo' (favorite science topic general election) vote.

A recurring point-boost campaign where shoppers earn 5 points per ¥100 spent when paying with the Mitsui Shopping Park app on dates ending in 5.

Official Pretty Cure character goods store pop-up on the 6F Calendarium floor, running the Pretty Store branch shop with series merchandise.

Pop-up shop on the Marui no Anime floor for three titles: "Tameshi ni Command Itte Mita", "Losstime ni Sen wo", and "Reizouko ni Nega ga Atta Kamo", selling…

A pop-up event space on the 3rd floor of the East Building, running under the title "Neko Hime".